CLIENT: FINA, Great Big Events

Fédération Internationale de Natation | World Championships

AXLE was tasked by Great Big Events to create content that included a Behind the Scenes pre-show and an Uplift video for the 2016 FINA World Swimming Championships.

Shot during the athletes’ practice and warm ups before the opening ceremony, with less than 12 hours to deliver, AXLE made a piece that was designed to excite and open the competition, as well as show insight as to how much work goes into a prestigious event.

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