CLIENT:
Windsor Police Service

Windsor Police Service | Officer Red Flag

AXLE was asked to tackle a serious problem by the Windsor Police Service, ICE Unit (Internet Child Exploitation). What was originally designed as a serious informational piece on Online Safety became a light-hearted video to better approach such a serious subject.

Based on AXLE’s research on different topics teenagers might fall into when facing a 'catfish', the team came up with various scenarios of what could raise as a red flag: asking to send selfies, receiving gifts, and meeting privately. This quirky video targeting towards minors gave birth to an original character, Officer Red Flag.

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