CLIENTS: Special Olympics Ontario

Polar Plunge | I Jumped

AXLE was asked to develop a creative campaign video to advertise the 2020 Polar Plunge for Special Olympics Ontario. Our focus was to feature public sector workers and community leaders such as teachers and police officers. Viewers will be surprised to see these individuals soaked with cold water as if they had just completed a Polar Plunge. All of the people featured in this commercial were real people who believed in the cause. They allowed us to dump buckets of cold water on them for a good cause, just as those who participated in the event itself. The video was well received and sparked a lot of curiosity around the upcoming Polar Plunge event. For more information about the Polar Plunge please visit polarplunge.ca

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