CLIENT: Toronto FC, Baron Championship Rings

Baron Championship & Toronto FC | The Sound of Champions

At Baron’s, their motto is Every Ring Has a Story, with each element of the ring signifying a moment, score, or milestone that team has achieved. Combining with Toronto FC fans’ doing the Viking Clap like they do during most games, in tune with the championship ring’s production, it created the momentum the team and fans remembered leading up to winning the 2017 MLS Championship Cup.

AXLE knew this was just as important to the fans. The team created scenarios as if they were en route to the championship game itself, adding to the lead-up, with everyone including the Baron Championship production team tuning in for one of Toronto FC’s biggest achievement.

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